Imagine this: you join a party, excited to meet people, but no one talks to you. No smiles, no “hi,” nothing. Then, to make it worse, the hostess finally comes over—but all she wants is to sell you the cookies she baked.

Awkward, right?

That’s how new subscribers feel when they join your email list, and then get hit with sales pitch after sales pitch.

An Email Welcome Series changes that. It helps you say hello, make a great first impression, and show them they made the right choice.

In this blog, you’ll learn why an Email Welcome Series is so important and how it works.

You’ll also discover how to use ChatGPT to plan, write, and send emails—even if you’re just getting started.

This article is Part 2 of the one I started a few weeks ago, ChatGPT Prompts for Market Research.

In Part 1, I walked you through my steps to research a new audience that my lawyer friend wants to reach out to.

To recap, they’re gig and freelance workers – specifically ride-share drivers operating in the state of Texas.

The new service my friend wants to offer is Personal Injury Consultation tailored to the unique needs of ride-share drivers. He wants to make sure they know their rights about workplace-related injuries in the state of Texas. He gives guidance and advocacy dealing with the ride-share platforms, insurance companies, and law enforcement.

Thanks to ChatGPT’s assistance with my market research, I have a good list of Frustrations, Fears, and Desires that I will be focusing on.

My friend liked my suggestion.

He’s produced a helpful brochure that explains the legal rights that ride-share drivers have in the state of Texas.

He’s using paid media in traditional and online channels to create awareness. Visitors to his web site can download this brochure. With this lead magnet, he hopes to establish credibility and trust with the public.

My mission is to transform interested site visitors into paid clients.

I’m going to do it starting with an Email Welcome Series.

An email welcome series helps you connect with your subscribers. It introduces your brand, sets clear expectations, and builds trust.

One big email welcome series benefit is to make a great first impression.

First impressions are lasting impressions.

When done well, these emails build trust in your brand without feeling pushy.

Welcome email series best practices means you write emails that feel personal and useful. Keep the tone friendly. Focus on solving problems. Include clear next steps.

Using smart welcome email sequence strategies can make a big difference. Start with a friendly hello, then share helpful stories, tips, or reviews.

Set up automation to make it easy. A well-planned welcome series isn’t just helpful—it’s the key to turning new subscribers into loyal fans.

The typical Email Welcome Series has at least three emails. Depending on the type of product or service you have, you can stretch it out much further.

For example, I recently signed up for the free version of a software product. And I got 14 emails in their Email Welcome Series!

I write all my emails using The Buyers’ Circles of Trust customer framework. I developed this idea a few years ago. It continues to be highly effective for my email copywriting.

If you’ve not already done so, I suggest you sign up for the Sell With Email 3-Day Challenge. When you do, I’ll give you my eBook, “Your Best Emails in 3 Easy Steps” for free. I go into detail about the different types of business relationships, and how they involve different levels of trust.

For my lawyer friend, the INTERESTED are those who have expressed the desire to receive the free brochure.

I always want to trade value for value.

I’ve advised my friend not to post a link on his website to download the free brochure. Instead, he should send the brochure via email.

Hence the fair exchange of value for value.

The INTERESTED get the free brochure full of valuable information, and my friend gets the valuable email addresses.

Once I have the INTERESTED email addresses, they go into my Email Welcome Series. The goal of this series is to convert the INTERESTED to become ENGAGED. In this case, the ENGAGED are those who book a free 30-minute consultation.

The first email of the Welcome series will simply include the link to download the free brochure. The email will also include a quick introduction to the key partners of the firm. The second and third emails are where I’ll now build the INTERESTED’s trust in my client.

I’m going to do it using ChatGPT.

Getting started with email marketing feels overwhelming, but ChatGPT for beginners makes it simple. Think of it as your writing assistant, ready to help at any time.

Not sure what to say?

No problem.

ChatGPT can brainstorm ideas, write draft copy, and suggest the perfect subject lines. With this tool, you don’t need to be a pro to create emails that connect.

The key to success is learning how to use ChatGPT prompt examples.

Learn how to use Jonathan Mast’s Perfect Prompt Framework that I introduced you to in my other blog post.

By tweaking your prompts, you can get exactly the content you need. Use it for brainstorming subject lines, hooks (an opening phrase or statement that grabs the reader's attention), or the entire email body.

Getting started with email marketing doesn’t have to be hard.

With an email welcome series, you can build trust and keep your subscribers excited.

Tools like ChatGPT make it easy to write great emails, even if you’re new.

Start simple, stay consistent, and watch your list grow.

Ready to take the next step?

Join the Sell With Email 3-Day Challenge to learn how to use your skills as an email list manager to open new doors of opportunity for yourself.