I have a friend who’s a lawyer specializing in personal injury and bankruptcy. He reached out to me a few weeks ago asking for help. The problem, he said, is that personal injury lawyers are everywhere. It’s getting harder and harder for him to stand out from the crowded field.

He asked me to find out if there’s any particular untapped audience that he can target with a promotional email campaign.

As an Email List Manager, that’s exactly the skill you possess that others are looking for!

Here’s what I did for my friend. And I did it all in less than 20 minutes using ChatGPT.

Follow along to see how you can do it to for your clients!

Since you’re reading this blog, I’m assuming you are familiar with ChatGPT, Claude, Grammarly, or any other artificial intelligence chatbot. Or, maybe you’re not and you’re looking for guidance.

Perfect! Either way, you’re going to get some good information here.

Let’s say you’re already using ChatGPT and have your own system of prompting it.

I’d like to introduce you to a framework that I found very helpful. It’s from Jonathan Mast, and he calls it The Perfect Prompt Framework.

It’s a very simple 4-step framework:

So, here's what I did to kick things off for my friend:

ChatGPT came back with 10 audience types.

Now if I didn't like any of them, I could have easily asked for 10 more.

That's what's so efficient about generative chat bots!

The majority were audiences that you’d expect given the hazardous nature of the jobs: factory and warehouse workers, construction workers, healthcare workers, first responders, etc.

But it also came up with an audience type I hadn’t thought of: Gig and Freelance Workers!

And then it hit me.

What are the legal rights for people who drive for Uber, Lyft, and other ride-share companies?

They are considered independent contractors, not employees. And yet, they get paid AFTER the ride share companies take their cut off the top.

So, I asked ChatGPT to give me 6 areas of focus specific to ride-share drivers.

I’ve ridden with drivers who only do it part time and those who do it full time. Either way, they spend a lot of time in their cars and in traffic. As expected, ChatGPT gave me areas of focus for this audience about insurance and liability in case of a car accident.

But ChatGPT also gave me an area of focus I hadn’t considered: concerns over personal safety.

And once I saw it, it totally made sense.

There’s been many times that a woman ride-share driver has taken me to and from the airport at the dead of night.

So, I reached out to my friend. Does his legal expertise in personal injury include independent contractors for ride-share companies?

It does, and he thought it was a great idea. He’s never seen anyone in his metro area advertising personal injury settlements for people who are freelancers for ride-share companies. His emails would be the perfect differentiation!

He gave me the go-ahead to create a promotional strategy for his legal services. By speaking directly to this audience, his message would be unique and sure to get great interest.

Once I picked the target audience, I now wanted to understand them -- specifically their emotional drivers.

Every decision we make is an emotional decision. Intellect has nothing to do with it.

I’ll say it again: we make our decisions entirely from our emotions. We only use our intellect to justify and rationalize our decisions once we’ve made them.

So, I need some suggestions for emotions that my emails can cue off of.

My prompt went like this:

Whenever I ask for a lot of information, I always ask for it in table format. It's easier to read.

I got back some pretty good suggestions. And as I mentioned previously, if I didn't like any of the suggestions, it's easy enough to ask for 10 more.

Here's an example of one of the emotional drivers (no pun intended) for concerns about car accidents.

And here's an example of emotional drivers for concerns about attacks from passengers:

And now, I'm ready to start writing my emails!