Hi! I'm Manny Ju, founder and CEO of Sell with Email Academy, an online resource teaching email marketers to become extraordinary email marketers.

For over two decades, I’ve lived and breathed email — not just as a marketer, but as a messenger obsessed with how people connect through the inbox. I’ve managed lists for global brands, trained corporate teams, and spent years studying why some messages create movement while others vanish into the void.

Over time, I started noticing a troubling pattern. Engagement rates were declining — not because of algorithms or filters — but because marketers were treating email like digital junk mail. They’d forgotten that trust, not tactics, is what drives response.

As I troubleshot countless campaigns, I saw the same underlying issue again and again: brilliant marketers who knew their tools inside out, but had lost touch with the psychology of relationship. That realization hit me hard — especially when I saw that even experienced professionals were unknowingly eroding the very trust they needed to convert.

That’s what led me to develop The Buyers’ Circles of Trust™ — a quick-action system built on the same psychological framework educators use to teach human connection, adapted for the modern inbox. It’s where marketing strategy meets behavioral science — a method for rebuilding the relationship between sender and subscriber.

After years of fixing deliverability issues and watching the industry chase gimmicks, I’m on a mission to restore email’s humanity. My work now focuses on helping marketers rebuild trust before they build templates — because when people trust your message, they’ll open anything you send.