If you’ve thinking about becoming an email list manager, launching an email marketing business part-time, or finding your first freelance email client, but don’t know how to land your first client, you’re not alone. Most beginners get stuck in learning loops—taking course after course, watching tutorials, and waiting for the "right time" to start.
But really. You don’t need more head knowledge. You need a roadmap that helps you start your email list management side hustle on a confident first step.
The hardest part of any side hustle is getting your first win. Without that client, it feels impossible to prove your skills or gain confidence.
Every week that passes without action makes it harder to get started. You watch others grow their client lists and wonder, "What am I doing wrong?"
But here's the truth: You don’t need everything to be “perfect”. You just need a clear, simple roadmap and the tenacity to take small, consistent steps.
And let your burning desire to succeed thicken your skin. Trust me. You’ll need it.
Here’s a simple, week-by-week roadmap to help you go from zero to signing your first paying client.
Choose a niche that aligns with your background. Start by taking inventory of your experience, skills, and interests. Have you worked in the wellness space? Are you passionate about pottery? Do you know a thing or two about mixing beats to sell on BeatStarts or SoundClick? Think about industries where you already speak the lingo and understand how the audience thinks.
Look for underserved but active markets. Check Facebook groups, LinkedIn, or even YouTube channels related to that industry. Are people having a hard time growing their customers? Are they asking for help?
Validate demand. Search online for related newsletters and sign up for a few. Notice what kind of emails they send and how often. What improvements can you make? That’s a sign there’s opportunity.
Set up a basic online presence. A LinkedIn profile or Facebook Page with your name, photo, and what you offer is good enough for starters.
Write a short, benefit-focused intro message. Keep it brief and amazing. Focus on how you help them solve that one specific problem. Make it clear WHY YOU’RE THE ONLY ONE who can help them.
If you know my Buyers’ Circles of Trust, then you know that strangers have little to no trust in you. So, you’re going to have to present a valuable benefit that requires little to no trust in exchange. That means as close to “free” as possible.
Reach out to 5-10 businesses in your niche
Offer something simple: an email list audit or deliverability check or email copy makeover.
Keep it short and easy for them to say “Yes!”
Ask for a testimonial or screenshot of results
Create a short case study (post it on your Facebook Page or a downloadable PDF works)
Share your results and pitch similar businesses
Package your services into a low-risk offer (e.g., "$99 Email Cleanup and Welcome Sequence")
Follow up with those you gave value to in Week 2
Ask for referrals
Download my free 30-Day Roadmap and check off your wins each week. It's simple, printable, and built to help you stay on track.
You don’t need to be a guru to get started. Just someone willing to take that first step. One client is all it takes to go from "thinking about it" to "doing it."
Let this be the month you finally start.
Weekly goals with space to check off tasks as you complete them
Points to reflect on your niche, pitch, and client feedback
A simple system to track outreach, follow-ups, and results
Motivation quotes to keep you moving through the tough days
Print-friendly format so you can hang it on your wall or keep it at your desk
Use it daily. Mark your wins.
And remember: your past experiences do NOT determine who you are today. (If that were the case, you’d still be crawling.) Action beats perfection every time.
Believe it or not, there’s a hidden skill behind those emails—a skill that businesses are desperate to pay for—and it’s something you can master in just a few hours, starting with zero experience.
Sell With Email
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