Are you looking for a side hustle that has the potential to make you some serious money month after month? Here’s something that you should look into: email list management. Building and managing an email list is a highly sought-after skill. Even if you’re still working a 9-5 day job, email list management can be very profitable for you. Best of all, it doesn’t even have to be your own list! There’s lots of people who are paying top dollars for someone else to manage their email lists.

Why is email list management a great money-making side hustle? First, everyone is using email and very few are doing it well. So, your competition isn’t all that great. Email marketing itself is THE BEST direct response marketing channel world-wide. By managing an email list effectively, you can reach an interested audience directly and drive them to take the desired action. Second, email lists offer a recurring revenue stream. Once you have a quality list, you can continuously make money from it through various strategies. Lastly, your skills as an email list manager makes you highly marketable – for a long time. Unlike social media platforms and other types of media buying, email isn’t a passing fad. It’s the ONLY channel that’s stood the test of time.

You owe it to yourself to consider email list management as your side hustle. Consider the three reasons I’ve given you and read on to see why.

The biggest benefit of email list management as a side hustle is that you get to do it from anywhere. As long as you have a computer and an Internet connection, you can do it.

The second biggest benefit is that everyone is using email and hardly anyone is doing it well. Just look at the emails that appear in your inbox and junk folders. Most emails are written poorly, and the results show it. Also, most people don’t take the time to learn email. They think that all they need is a software program to load their email list into and then just hit the [Send] button. There’s still more to email and most don’t take the time to learn it. Becoming adept in the technology of commercial email puts you instantly head and shoulders above the competition.

Another benefit to email list management as a side hustle is that many times, you don’t even have to build the list; you just need to manage it! There’s lots and lots of thought leaders and influencers who spend their time doing the public-speaking circuit and writing blog posts. The line between the hottest thing and yesterday’s old news is very thin. And they know it. Email is time-proven the best way to stay relevant – better than social media. (Keep reading and I’ll tell you why.) They’re willing to pay top dollars to anyone who’s skilled at email list management so they can remain connected to their followers.

Lastly, if you’ve enjoyed creative writing in high school (or college) then with training, you can become very good at writing emails that people want to read and respond to. Of course, AI copywriting tools are leveling the playing field. Once you learn the right prompts, you can produce high quality email content again and again. What used to take hours now takes less than 10 minutes. Just think how close you’d get to your goal of lying at the beach and still be making money!

Building and growing an email list is the foundation of successful email list management. Here are some strategies you can do:

Offer Valuable Incentives: Create irresistible lead magnets or opt-in incentives that provide value to your target audience and attract more subscribers. This could be in the form of exclusive content, free resources, discounts, or access to a community.

Fine-Tune Landing Pages: Ensure that your landing pages are perfected for email opt-in. Use persuasive copy, compelling visuals, and clear call-to-actions to encourage site visitors to subscribe to your list.

Leverage Social Media and Content Marketing: Social media is good for acquisition. You want to get control of your social media followers as quickly as possible. Until you do, the networks own your customers – not you. Share teasers of the valuable content that subscribers can expect to receive by signing up.

Once you have a growing email list, it's time to make money from it. Here are a few thing you can do:

Affiliate Marketing: Promote products or services as an affiliate and earn a commission for every sale made through your referral. Choose products that align with your audience's interests and needs.

Create and Sell Digital Products: Develop your own digital products such as e-books, online courses, or templates relevant to your niche. Use your email list to market and sell these products, building upon the trust and relationship you’ve cultivated with your subscribers.

Sponsored Emails: Partner with other businesses or brands to send sponsored emails to your list. These emails can promote their products or services in exchange for a fee. Of course, you want to make sure that the sponsored content aligns with the interests of your subscribers.

Email is better than Social Media for two main reasons. First, with email, you own your audience; with social media, you don’t. With email, you have your follower’s email addresses. You can connect with them and learn more about them any time you want. With social media, you can’t. Social media networks will never let you know anything about your followers. Why should they? They charge multi-national corporations millions of dollars for that data. Second, with email, you own your content; with social media, you don’t. Let’s be honest. Unless your content aligns with the socio-political bias of the social media platform, your message will never be heard. I don’t know about you, but I absolutely hate kowtowing to someone who thinks they know better than me.

Email is better than SMS too. Wireless carriers are way more restrictive than social media networks about the messages they allow. You must submit a verification request to be reviewed by wireless carriers that explains who you are and what types of messages you will be sending. Can you imagine having to submit a verification form to Gmail, Yahoo, Outlook, Comcast or any other mailbox provider?

The best first step you can take to get started with email list management is to do what your competition isn’t willing to do: educate yourself. Would you trust your life to a doctor who’s only experience with medicine is OTJ (“on-the-job”) learning? To stand out from the crowd you need to be willing to learn about email marketing. Best of all, it’s not all that hard! You just need to commit to the time.

That’s why I came up with the idea of the Sell With Email Online Academy. I’ve been a professional marketer for over 18 years, working inside the corporate walls. And like you, I've made the decision to be my own boss. I’m doing it by teaching you everything that I know so you too, can become successful in this high-valued field.

I’m getting ready to launch an entirely new curriculum, updated to the latest uses of artificial intelligence. Shoot me an email at manny@sellwithemail.com and I’ll send you early access to my first course for free. You can give me feedback before I start selling it on the open marketplace.