MODULE 1:  EMAIL AUTHENTICATION STANDARDS

• What is "SPF" and why is it important?
• What is “DKIM” and why is it important?
• What is “DMARC” and why is it important – especially now?

MODULE 2:  YOUR EMAIL SENDING REPUTATION

• What is “sending reputation” and why is it important?
• What are the 3 indicators that Gmail, AOL, Yahoo, and others use to define a reputable sender?
• Why does a web site affect an email sending reputation?
• What is a “blocklist” and how does it affect if an email is inbox-worthy?

MODULE 3:  INBOX MONITORING TOOLS

• What are inbox monitoring tools and how do they work?
• What key information do inbox monitoring tools give you that your email service provider can't?
• What are Google Postmaster tools and how are they used?
• What is the Yahoo Feedback Loop and why is it important?
• What is MxToolbox and why is it important?

MODULE 4: WARMING UP AN IP ADDRESS

• What does "IP Address warm-up mean and why is it important?
• What's the difference between a shared IP address versus a dedicated IP address?
• What do mailbox providers use to track your sending reputation?

MODULE 5: ACCEPTABLE EMAIL CONTENT

• What's the best-practice ratio between images and text in an email?
• Are “spammy words” still a thing?