STEP 1: BUILDING TRUST

All business is about relationships.  All relationships are built on trust.  

In this Step 1, you'll be introduced to The Buyers' Circles of Trust.  I developed this ground-breaking customer engagement model that's entirely upon different levels of trust.

STEP 2: MATCHING YOUR CALL TO ACTION

The role of email marketing is to move your prospects and customers from one level of trust to the next inner level.  

In this Step 2, you'll learn the different types of email campaigns you should be using to move your audience from one level of trust to the next inner level.

STEP 3: THE STRUCTURE OF YOUR BEST EMAILS

Everything has structure: movies, music, novels, and nature.  Email has structure too.

Once you'll know the exact types of emails that move your prospects and customers from one level of trust to the next inner level, it's time to learn the structure that every good email has.

Understanding this structure means that your readers will instantly understand your message and recognize its value.